The Rise of Wishnutama Kusubandio: A Visionary Leader Transforming Indonesia’s Tourism Industry 

 March 26, 2023

The Rise of Wishnutama Kusubandio: A Visionary Leader Transforming Indonesia’s Tourism Industry


Indonesia’s tourism industry has seen remarkable growth in recent years, thanks to the visionary leadership of Wishnutama Kusubandio. Wishnutama, who served as the Minister of Tourism and Creative Economy from 2019 to 2021, has been instrumental in transforming the nation’s tourism sector. Under his leadership, Indonesia has emerged as one of the most sought-after travel destinations in the world. In this blog post, we will explore the rise of Wishnutama Kusubandio and his contributions to Indonesia’s tourism industry.

From Television to Tourism

Wishnutama Kusubandio, a media professional by trade, started his career as a TV host and producer. He worked for several renowned television channels, including Indosiar, Metro TV, and Trans TV. Later, he founded NET TV, a popular channel, which was famous for its unique content and innovative programming. In 2019, President Joko Widodo appointed him as the Minister of Tourism and Creative Economy.

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A Visionary Leader with Innovative Ideas

Wishnutama Kusubandio is known for his innovative ideas and out-of-the-box thinking. He developed and launched a new tourism campaign called “Wonderful Indonesia” to attract more foreign visitors to the country. The campaign highlighted Indonesia’s natural beauty, art, culture, and culinary delights. The key idea behind this tourism campaign was to showcase Indonesia as a diverse and enchanting destination.

Investing in Infrastructure

Wishnutama Kusubandio recognized the importance of investing in infrastructure to support tourism growth. He launched several initiatives to develop infrastructure, such as airports, highways, and hotels. The government invested heavily in building new airports, upgrading existing ones, and improving road infrastructure. These efforts have resulted in better connectivity and easier access to remote destinations in the country.

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Promoting Sustainable Tourism

Wishnutama Kusubandio has been a strong advocate of sustainable tourism. He introduced several initiatives to promote eco-friendly practices, including reducing plastic usage, providing clean water, and promoting renewable energy. The government has also implemented a “waste bank” program to combat environmental pollution and promote waste management.

Impressive Results

Under Wishnutama’s leadership, Indonesia’s tourism industry has achieved impressive results. In 2019, the country welcomed more than 16 million foreign visitors, making it one of the top 20 tourist destinations in the world. The tourism sector also generated USD 19.3 billion in revenue in the same year, contributing significantly to the country’s economy.

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Frequently Asked Questions (FAQs)

Q1. Who is Wishnutama Kusubandio?
A1. Wishnutama Kusubandio is a former Minister of Tourism and Creative Economy of Indonesia. He is known for his innovative ideas and vision for the development of Indonesia’s tourism industry.

Q2. What is the “Wonderful Indonesia” campaign launched by Wishnutama Kusubandio?
A2. The “Wonderful Indonesia” campaign is a tourism promotion campaign launched by Wishnutama to attract international travelers to Indonesia. The campaign highlights Indonesia’s natural beauty, diverse culture, art, and culinary delights.

Q3. How has Wishnutama Kusubandio contributed to the growth of Indonesia’s tourism industry?
A3. Wishnutama Kusubandio has contributed to the growth of Indonesia’s tourism industry by introducing innovative ideas, investing in infrastructure, promoting sustainable tourism, and launching effective tourism promotion campaigns.

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Q4. What measures has the government taken to develop Indonesia’s tourism infrastructure?
A4. The government has invested heavily in building new airports, upgrading existing ones, improving road infrastructure, and promoting hotel development to improve connectivity and access to remote destinations.

Q5. What is sustainable tourism, and why is it important?
A5. Sustainable tourism is a travel practice that takes into account the environmental, social, and economic impacts of tourism. It is important to promote sustainable tourism to reduce environmental pollution, protect natural resources, and preserve cultural heritage.

Q6. What are the benefits of Indonesia’s tourism industry on the country’s economy?
A6. Indonesia’s tourism industry has a significant impact on the country’s economy. It generates revenue, creates job opportunities, and contributes to infrastructure development.

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Q7. What are Wishnutama Kusubandio’s contributions to Indonesia’s creative economy?
A7. As the Minister of Tourism and Creative Economy, Wishnutama Kusubandio launched several initiatives to promote Indonesia’s creative economy, including supporting the growth of the creative industry and providing funding for startups and small and medium enterprises.


The rise of Wishnutama Kusubandio as a visionary leader has transformed Indonesia’s tourism industry. His innovative ideas, investment in infrastructure, promotion of sustainable tourism, and effective tourism promotion campaigns have contributed significantly to the growth of the industry. Indonesia has emerged as one of the most sought-after travel destinations in the world, thanks to his remarkable efforts. As travelers, it is our responsibility to support sustainable tourism and explore Indonesia’s enchanting beauty.

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