A logo in the present is more than simply a sketch, a picture , or an inscription using an color selection. An Modern logo is made up of graphic signs with an inscription. Additionally, the font of the inscription , and its colors that make up the logo is unique and reflect the values and the spirit of the business or person who represents the brand.
Logo Functions
The logo may appear two-dimensional (flat) as well as three-dimensional with a gradient and 3D elements. Additionally, it could be simple and useful by its complexity. small in size, or more complex with a handwritten font or complex images. These types of logos are typically used by individuals or businesses that are creative. If you have to choose between the text on the logo and text that is accompanied by a photo (emblem) In most situations, you should go for the latter option. The emblem lets you show more of the purpose that the person who owns the logo is pursuing.
New trends and trends in the design of logos – the need for a more modernand open style, as opposed to 1990s and retro style – minimalism wins.
Description of each color trend color
Let’s get started with the description of the latest classical colors or classic color combinations that include a mixture of white and black. The combination was popular in the past, but it is trendy today and will remain trendy for years to in the future. Alongside the custom of writing with the black color on white papers reading newspaper articles with text that are black and white – this combo often aids in expressing the core values of the business through its logo in a simple and easily accessible manner, and simultaneously extremely clearly.
Brush strokes on a background with pastel colors (like watercolor illustrations) Lilac, purple and light orange colors are the predominant colors. It is a color scheme is ideal for creative studios as well for interior design firms.
In addition, it is important to mention three modern colors that contemporary designers will be using in 2022:
The leader last year of”the “polls” – gray, which is a sign of reliability and stability While the gray color does not render the logo look dull or faded. Gray color can represent silver, metal, and power which is essential for businesses that deal in high-end products or employ silver or metal. The gray color in logos is compatible with white. Gray shades are common in logos: dark gray and light gray (it is sometimes referred to as deep gray>> as well).
Bright yellow is a symbol of optimism, stability, hope. The yellow color is a symbol of the Sun shining brightly dawning. This color is the hallmark of innovative amazing, bold and innovative businesses, and, as such it appears in the logos of these firms. Apart from being a pleasing color logos with yellow color draws people’s attention. Most often, yellow is paired with red, black, and black colors.
The color purple (with blue tint) symbolizes strength as well as courage, energy, and imagination on one hand, and calmness mystery, mystery and energy on the other hand. Companies that utilize this color in their logos are innovative and often work in the area of art. Many mobile operatorsand producers of premium food products utilize blue and violet color on their branding.
Classic colors
Pure white color is a synonym for harmony, simplicity and pure. The majority of the time, white is utilized in fonts for lettering or as background. The white color is most commonly used by businesses operating in the fields of IT as well as transport, charity and other areas. It is important to note this color is not arousing an appetite, so it is not widely used in the restaurant industry as well as the fast food industry. White color used in logos is a good match well (besides black, which was mentioned at the start of the discussion) with purple and red colors.
Pink color
Light, delicate, and delicate These qualities of pink communicate the simple and optimistic spirit in the design. It’s definitely not associated with firms who are considered to be daring and aggressive in business, but it is ideal for businesses whose work is connected with inspiration and comfort. Wedding salons, marriage agencies as well as flower and accessory stores as well as fragrance brands, products for children confectionery, youth or brand clothing – pale pink, when combined with black and white colors is a great choice for businesses working in these industries. The most popular choices for pink is the bright, raspberry hue. It is a combination of the qualities of pink, however, when paired with white, an appealing and vibrant option to the logo can be achieved.
Deep blue color
Harmony, stability, optimism. Also, dynamics, speed and speed are the key features of the blue color used in the logo. It is often the case that this color is picked by big corporationsbecause it’s by using that dark blue color that they can convey manufacturing capability and confidence in the brand. This color is ideal for IT and financial institutions. businesses.
Sand color
In all instances the sand color has always been and will remain an association to beach sand. It also implies the warmth, comfort and tranquility. Sand color can appear grayish or cold. hue. It could also have the appearance of a golden, warmer color. In both instances the logo will possess the primary qualities described above. A warmer shade can have more applications. Sand’s cool color is well-known with the Scandinavian style because it’s close in color to color of earth. it could be linked to companies that are focused on natural materials (in construction, design engineering, design). Sand color is most appealing when paired with white, red or blue.
We’ll move to more unusual colors or shades. These are also worthy of consideration when selecting the color for logos and could make the logo more intriguing, communicating the things that are not conveyed using the standard colors and shades. colors as well as shades.
The color green color Shade “Basil”
This green color of this hue represents the closeness to the natural world, products from nature and the raw materials used in manufacturing Also, it represents harmony, health and balance. This shade can be used for logos of businesses that deal with health as well as healthy eating and green technology. This shade is often associated for organizations that are closely with nature, such as Zoos, animal protection organizations as well as national parks, botanical gardens and commercial green areas.
Color: Cold Blue color in the shade “Ice”
This color symbolizes calmness and peace, however at the same time , it is required to achieve an upwards slope. This is why it’s perfect for businesses in the business of luxury, selling products and services.
Lilac color shade “Dahlia”
Inspiring, bright, active These are the primary features that this color has. The same characteristics are applicable to logos using this shade.
Color shade “Coffee” Brown color Shade “Coffee”
This color is warmer than the brown color. It represents warmth, comfort and atmosphere. It’s only natural that these qualities can be found in logos with coffee-colored colors. It is a sphere of usage for companies that work in the field of interior and home textiles, as well as design, and home furnishings.
Red color shade “Poinciana”
Bright, bold and a bit aggressive, but very passionate and lively. This color is a blend of all the attributes of pink and red colors and is sure to be the perfect accent for any logo of an active modern, energetic and contemporary company , in conjunction with black or white.
Conclusion
This means that the selection to choose a color to represent the company’s logo (although it may seem easy) is not an easy one. It must reflect the fundamental values of the business as well as its desire for values, harmony and honesty. We hope the following colors and shades will assist you stay “in trend” not only this year, but for the years to come.