Fonts as well as colors used in the logo of the business play an important emotional and visual function. The effectiveness of the logo is contingent on the selection of corporate colors and fonts, whether they make an impression and attract people, or create an impression of positivity or deter and make it appear dull and difficult to understand. The font must be in sync and in harmony with color and reflect its essence. business.
Why is it important for a business to have A Logo?
The logo you choose to use is an essential element of your company’s success alongside high-quality merchandise as well as positive reference points. In addition, a logo forms the foundation of a new brand’s image, and its most important component, and the making of the logo must be handled cautiously. Logos are created by directly the style of the logo. That is, it’s the process of constructing the concept and the creative concept that the sign of the business communicates.
When you are creating the original logo image, you can utilize compositional search using artistic expression along with contemporary computer technology. All of this can allow you to create a striking logo.
What are the best fonts for Logos?
In the beginning choosing the correct font that is the right size isn’t as simple as it might seem. If your logo’s text is included prepare to test various fonts to determine which one is the most effective. It is recommended to experiment with Serif as well as sans-serif fonts and also cursive, italic as well as bold typefaces. Do not forget to consider custom fonts also. Three important aspects to be aware of when choosing a font to use for the logo of your company, and that’s:
- Avoid the most popular fonts (such such as Comic Sans) otherwise, your logo will appear unprofessional and viewers will not be able to be taken seriously.
- ensure that the font (especially when it’s cursive) is legible, even if it’s handwritten
- Limit your choices to a couple of only use one or two fonts.
You might want to consider the option of a custom font. A unique font can make your brand stand out from competitors. Some examples include the logos of companies like Yahoo!, Twitter, and Coca-Cola. Below, we bring our top 20 logo fonts that are popular with a short description of the font.
Futura is a graphic sans-serif typeface. It’s a very well-balanced font that employs simple geometric shapes and low-contrast strokes make clean, uniform letters that gives it a serious robust, strong, and powerful style.
The Back in USSR as well as Soviet lettering originates that was created by calligraphers, who designed pieces of Soviet films, books, and packaging. This style of lettering is gaining traction in the printing design for clothing brands for young people bars, art spaces, and other places.
Bodoni is serif typeface, whose roots go back to the 18th century. It is now increasingly used for promotional purposes, in contrast to its initial use in book printing. It’s associated with fashion and elegance and is the most popular typeface for fashion-related logos.
Telegraf is a mid-century grotesque font that combines mid-century shapes with sharp corners. As the weight grows its edges get more rectangular and make it easier to read on screens in smaller sizes, and more effective when used in larger sizes.
Helvetica Now has become one of the most well-known and widely-used sans-serif fonts. It has inspired a variety of variations over time and has been used in logos of many well-known companies, including BMW, Toyota, GM, Panasonic, and Evian.
Cirka is a sophisticated serif typeface. It looks great on headlines or posters or as a body text. It is ideal for creating high-end products, magazines, and logos.
Proxima Nova is a balance between fun and simplicity. The design is simple and geometric. It also has round and asymmetrical symbols which give it a contemporary and modern style.
Neue Montreal v2.0 is a flexible Grotesque font that has an appearance that resembles a display font. The font was inspired by the city’s great design, Montreal.
Didot is distinguished by high-contrast strokes, and therefore is not appropriate for body text. However, it gives a vibrant and elegant appearance when used in logos and headings.
PP Eiko is a sophisticated mincho-style typeface which combines the traditional Japanese style with contemporary elements such as high contrast, sharp serifs, and sharp curves offer Eiko an ideal softness to titles, magazines, and editorial design.
Garamond is another old-school classic serif font that has been through the ages since its introduction around 16th century. This timeless serif typeface has lower contrast between strokes and is more readable.
Neutral Face font is a part of the Neutral Face font falls under the category of grotesque for headings. The font can be used in commercial and non-commercial settings.
Myriad is a sans serif typeface created by Adobe and was first used as the logo of the company. Other companies have utilized Myriad as a source of inspiration for their logos, such as Shopify, Visa, Walmart and LinkedIn.
Wagon is a beautiful design with elegant style with strength, elegance, and contrast. It also has an extensive Latin character set with 415 glyphs that cover more than 87 languages.
Trajan is an aggressive serif typeface that was inspired by the Roman capital letters that were square to write at the bottom of the Roman triumphal column, called Trajan’s Column.
The Universe font family comes with various styles and weights, all having a beautiful uniformity. The character high of this font along with its short descenders and descenders, provides it with an elegant look, without compromising its reading ability.
Billabong provides a sophisticated calligraphic style that has an informal, hand-drawn look which makes it fun and unique. It’s a powerful typeface that makes a brand more easily accessible.
The Bottom Line
There are a myriad of choices of scripts or fonts but not all are suitable for logos. Typography is an essential element in logo design and can either diminish or increase its impact. A great logo font must be readable, flexible and well-balanced. Selecting a logo font is an important decision when the creation of the visual identity of your brand and should reflect the style of your company.